As part of the development team, I helped shape multiple livestream formats inspired by the lavish aesthetic of Bridgerton and its collaboration with McGrath Labs. I managed the intake and organization of client assets—including fonts, logos, color codes, and creative from Season 2 of Bridgerton—and wrote script lines and marketing copy that reflected the tone of the series.
Working closely with the lead designer, I applied the existing brand identity to key motion graphics: an animated show intro, product spotlights, and a “call-in-progress” visual element used to integrate Pat McGrath’s audio-only appearance into the livestream. I also sourced on-theme, copyright-free music through Epidemic Sound and led the selection process to match the show’s signature classical-pop tone.
On set in NYC, I handled technical setup—configuring multiple computers and monitors with Stage TEN software—and personally walked Pat McGrath and her team through the run of show, live streaming tools, and rehearsal flow.