TARGET LIVE:
GAMING THEN & NOW
   
DIR. SONIA HONG | PM ERICK GONZALEZ




For this nostalgia-driven livestream highlighting games and consoles sold at Target, I collaborated with the Lead Writer to shape show segments that connected current products with their 80s and 90s counterparts.

As Production Manager, I built a comprehensive storyboard using graphics to map out show beats—enabling early client approvals and aligning creative across teams. I also coordinated the clearance process, securing necessary releases from major IP holders like Sony, Nintendo, and Pokémon to showcase consoles and gameplay footage legally and on-brand.








GonzMedia LLC © 2025 New York, NY
@Erickgonz